ABS
THE BRAND + HUMAN BEHAVIOR SYSTEM
Research, build, validate, and evolve brands through an understanding of people, behavior, perception, and markets.
HOW DO WE BUILD A BRAND PEOPLE WANT TO REMEMBER, CHOOSE, BUY, AND RECOMMEND?
ABS does not design brands only to make them look good. It studies how people perceive, remember, trust, buy, and relate to brands and products.
A BRAND IS A SYSTEM OF RELATIONSHIPS.
The model is a research and building framework, not a universal scientific law. Each relationship must be investigated and validated where possible.
VISUAL IDENTITY IS ONE PART OF THE SYSTEM, NOT THE WHOLE SYSTEM.
TURN ASSUMPTIONS INTO HYPOTHESES.
A question becomes context, evidence, and experiment. The result always includes its limitations and the next experiment.
MEANING AND VALUE. BUT ALSO BUSINESS.
ABS connects brand with economic reality. Measure what answers the question, not only what is easy to measure.
RUNALOTUS → ABS
Runalotus is ABS's first commercial laboratory: product, presentation, narrative, price, packaging, ecommerce, perception, and conversion become data and learning.
ENTER THE LABORATORY ↗